Zusei’s visual identity is non-negotiable. Our brand is rooted in editorial fashion realism, cyberpunk undertones, and striking, minimalist architecture. When covering Zusei, featuring us in an article, or displaying our logo on a partner flyer, absolute adherence to our brand guidelines is required.
We do not tolerate aesthetic dilution.
This guide serves as the official directive for press outlets, event promoters, and affiliated merchants regarding the usage of Zusei brand assets.
The Official Colorway
Our color palette is designed to stand out in the dark environments where our network thrives. The primary brand color is Zusei Purple.
Primary Hex:
#BD99FFSecondary Hex:
#C084FCBackground Foundation: Absolute Black (
#000000) and Deep Charcoal (#111111).
Do not invert these colors, apply unapproved gradients, or attempt to force the Zusei logo onto a white background without utilizing our specific inverted-monochrome asset.
Logo Usage and Placement
The Zusei logo is our cryptographic stamp of approval. It signifies that a venue is secured by our engine.
The Zusei Icon: The minimalist 'Z' mark is to be used for app icons, digital avatars, and tight UI spaces.
The Wordmark: The full "ZUSEI" typography should be used on event flyers, press headers, and official documentation.
The "Secured by Zusei" Badge: Available exclusively for verified merchants to place on their physical storefront windows or digital checkout pages.
Clear Space and Integrity: The logo must always retain a generous border of negative space. Do not crowd the asset with conflicting typography or other sponsor logos. Do not stretch, skew, drop-shadow, or manually re-color the logo under any circumstances.
Accessing the Media Kit
Journalists, content creators, and approved merchants can download our full suite of high-resolution, vector-based assets directly from the Zusei Press Portal. The downloadable Media Kit includes:
SVG and high-res PNG formats of all logos.
Authorized screenshots of the Pioneer and Vendor UIs.
Official boilerplate descriptions and executive bios.
For specific press inquiries, editorial features, or requests for bespoke brand assets for massive physical activations, please contact our internal media division by speaking to us at Support (Found in Zusei's Profile page).